AI+ Marketing

The AI+ Marketing Course Programme is designed for marketing professionals and business leaders eager to harness artificial intelligence to enhance their marketing strategies. It offers a comprehensive exploration of AI applications, including automating customer segmentation, personalizing campaigns, and analyzing big data for insights. Participants will engage with practical examples demonstrating AI’s ability to improve customer engagement, campaign performance, and ROI. The programme emphasizes the ethical use of AI, equipping attendees with the knowledge to deploy AI responsibly. By the end, participants will have a thorough understanding of AI’s role in marketing, enabling them to lead their teams effectively and make informed, strategic decisions for their companies’ success.
Course Details

Price:

$995.00

Days:

1

Location:

Virtual

Course Overview

The AI+ Marketing Course Programme is designed for marketing professionals and business leaders eager to harness artificial intelligence to enhance their marketing strategies. It offers a comprehensive exploration of AI applications, including automating customer segmentation, personalizing campaigns, and analyzing big data for insights. Participants will engage with practical examples demonstrating AI’s ability to improve customer engagement, campaign performance, and ROI. The programme emphasizes the ethical use of AI, equipping attendees with the knowledge to deploy AI responsibly. By the end, participants will have a thorough understanding of AI’s role in marketing, enabling them to lead their teams effectively and make informed, strategic decisions for their companies’ success.

• Understanding AI in Marketing
• Optimizing Marketing Strategies with AI
• Data-Driven Decision Making
• Enhancing Customer Experience
• Measuring and Evaluating AI Marketing Initiatives

• Knowledge of digital marketing principles and strategies
• Proficiency in SEO, SEM, and PPC advertising
• Experience with social media marketing and content creation
• Familiarity with analytics tools (e.g., Google Analytics)
• Strong communication and writing skills
• Ability to analyze data and generate reports
• Understanding of email marketing and automation tools
• Creative thinking and problem-solving skills
• Project management experience
• Up-to-date with the latest digital marketing trends and technologies

– Introduction to Artificial Intelligence (AI) in Marketing
• Understanding AI and Its Core Components
• Historical Context and Evolution of AI in Marketing
• AI Technologies Transforming Marketing
• Applications of AI in Marketing

– AI-Driven Content Strategy and Personalization
• Introduction to AI in Content Marketing
• Personalization Through AI
• Implementing AI in Your Content Strategy

– AI in Social Media and Email Marketing
• AI Integration in Social Media Marketing
• Leveraging AI for Email Marketing Success

– Leveraging AI for Marketing Analytics
• Introduction to AI-powered Analytics
• Predictive Analytics and Consumer Behavior
• Measuring and Optimizing Campaign Effectiveness

– Ethical Considerations in AI Marketing
• Ethical AI Use in Marketing
• Regulatory Compliance and Standards
• Implementing Ethical AI Marketing Practices

– Crafting an AI-Driven Marketing Strategy
• Strategic Planning with AI
• Implementation of AI in Marketing Strategies
• Creating a Scalable AI Marketing Plan

– AI Integration in Multichannel Marketing Campaigns
• Integrating AI in Multichannel Strategies
• Measuring the Effectiveness of AI-Enhanced Campaigns
• Future Trends in AI and Multichannel Marketing

Class Dates & Times
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5/21/2025
Virtual
09:00:00-17:00:00 CST
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$995.00
6/11/2025
Virtual
09:00:00-17:00:00 CST
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$995.00
7/16/2025
Virtual
09:00:00-17:00:00 CST
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$995.00
8/13/2025
Virtual
09:00:00-17:00:00 CST
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$995.00
9/17/2025
Virtual
09:00:00-17:00:00 CST
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$995.00
10/15/2025
Virtual
09:00:00-17:00:00 CST
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$995.00
11/13/2025
Virtual
09:00:00-17:00:00 CST
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$995.00
12/17/2025
Virtual
09:00:00-17:00:00 CST
Enroll Now
$995.00
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